Telstra tries to close the gate behind those bolting brumbies

In the Clarence Valley on the NSW North Coast Telstra customer satisfaction is probably at an all time low and, in a clear case of karmic retribution, some customers are telling me that they will be abandoning their home and business accounts as soon as current contracts expire because this national telecommunications company is not supporting the community and local economy.

So it was with some amusement that I read the following in The Herald-Sun on Thursday 30 September 2010:

AFTER years of appalling service Telstra has finally conceded the customer is always right.
In a major turnaround, Telstra chief David Thodey yesterday pledged to lift rock-bottom customer satisfaction levels.
Under a $1 billion plan already under way, Telstra intends to drastically reduce complaints and resolve problems on a first-call basis.
In recent months Telstra has scrapped a $2.20 "administration fee" and shelved charges for calls to Telstra's help desk for service and support from home and mobile phones.
Some "nuisance fees" will also become a thing of the past, with Big Pond customers no longer having to pay for extra email addresses.
And in another break with the past, Mr Thodey declared there would be no flashy advertising campaigns, instead spending the money to change staff attitudes.
"What we will be focused on is changing the culture of this company, changing the way we interact with customers and giving a different experience," Mr Thodey said.
Staff are already being sat down to watch a short film that Telstra marketing chief Kate McKenzie says will teach them to stop "lecturing to the crowd" - "Something we've been guilty of in the past," the film's narrator says.
Ms McKenzie adds: "We don't want to shout at our customers, we want to have a dialogue with them."

The day before the newspaper article I received a copy of this email:

From: [redacted]
Sent:Wednesday, 29 September 2010 8:53 AM
To: 'nswtcw@team.telstra.com'; Telstra - Susan.Passmore (susan.passmore@team.telstra.com)
Cc: [redacted]
Subject: Attention Ms Sue Passmore
Importance: High

Ms Passmore

I am totally dismayed (no, disgusted!) by Telstra's decision to close its Grafton call centre.

It seems loyalty counts for nothing – only the almighty dollar counts!

Hence, I now hold serious doubts about remaining as a Telstra customer.

Please forward to me at my postal address (below) the relevant information, papers, forms, etc associated with closing my account for all Telstra services associated with my phone number and address.

[Name and address redacted for privacy reasons]

UPDATE:

TELSTRA shares crashed to a new low yesterday as the telco tried to calm staff concerns over speculation thousands of jobs would be cut.
It is believed to be part of a three-year plan to simplify the business and strip costs to bolster dwindling earnings.
Shares in Telstra fell 6c to $2.62 as David Thodey's strategy to revitalise its lumbering business failed to win over investors and as speculation on massive job cuts permeated the market.
In an internal memo, Telstra staff were told to expect more job cuts but to remain focused on improving the business.
[The Australian on 1 October 2010, as Telstra share price continues to reach record lows]