When political spin turns to reputation shred

From the sharp eye of Jonathan Green and Ash's Machiavellian Bloggery on 18 May 2012:

Kelly O’Dwyer and Senator Abetz started their spin cycle early. Kelly tweeted this with the caption “A picture paints a thousand words”.
@KellyODwyer: A picture says a thousand words twitpic.com/9m6no4 (pic below)

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Terrible isn’t it? On the surface it looks like another small business struggling in the patchwork economy. Another black mark for the government?
Kelly went on to tweet more “detail” to this picture.
@KellyODwyer: Business downsizes from 2 shops to 1. reduces staff from 3 to 0. Owner unhappy with Gillard Gov policy IR, Super and Carbon Tax
Well thankfully a little check of a website by one @greenj revealed a little different picture. And it seems Kelly has been a little negligent with the truth.
http://allpress-antiques.com.au/documents/2031-Shop2

Shop2

Please click on any of the photos below to see all of the stock in Shop2
Recently my original showroom, three doors down (1425 Malvern Road), became available again and as I hold the lease I’ve stocked it until relet.
Over the last four years I’ve been wanting to open another shop but not in Malvern as the mix of industrial, retro, glass and unusual items doesn’t quite fit this area.
I have called it Shop2 and will until further notice.

Shop2 is closing down as most stock is sold and now subletting, so having a clearance sale!

“Over the last four years I’ve been wanting to open another shop but not in Malvern as the mix of industrial, retro, glass and unusual items doesn’t quite fit this area“. That’s what he said. Nothing about the carbon tax, IR policy, or Super. More about location, location, location!
Yeah that’s right! The shop is not ‘closing’ down, but having a clearance sale because business has been so good, they have run out of stock!
Thank you Julia!
And yes Kelly. A picture really does say a thousand words. A thousand words for fake come to mind.