Essential Report 23 October 2012:
52% say they use Google at least daily and 46% use Facebook at least daily.
Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).
Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).
Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).
Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)
Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).
Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).
Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).
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