ABC News, 9 April 2021:
Netflix has announced it is making a reality series based on the lives of "hot Instagrammers" in Byron Bay, but many locals say they will not be watching.
In a Netflix press release, the series Byron Baes is described as a "docu-soap following a feed of hot Instagrammers living their best lives, being their best selves, creating the best drama content, #nofilter guaranteed."
Executive producer Julian Morgans said he came up with the idea while on holiday in the Byron hinterland with a friend "who's in advertising".
"It was getting dark and I could see all these big mansions in the forest and I thought 'my god this place is changing'," Mr Morgans said.
"It felt like there was this influx of money and power in this place that had been famous for hippies.
"I've become aware publications like the Daily Mail like stories about Chris Hemsworth and living in Byron as their bread and butter, so I put two and two together and thought 'there should be a show about this'."
….Byron Shire comedian and Greens federal political candidate Mandy Nolan said the bay was not currently an attractive backdrop.
"Byron Bay doesn't need any more vacuous exposure, it needs housing, it needs urgent work on coastal erosion," she said.
"Reality show about influencers? How is that remotely authentic?
"This is just artifice. Byron will be a set."
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