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| U.S. citizen Keith Rupert Murdoch Media magnate & founder of News Corp IMAGE: Google Images |
The New Daily, 12 April 2021:
As the federal Senate convenes its latest hearing on the inquiry into media diversity, with former prime minister Malcolm Turnbull as its headline act on Monday, it has been revealed News Corp owns nearly 60 per cent of the metro and national print media market.
The company also earns 40 per cent of TV revenues, and is part of a profitable trio controlling a mind-boggling 90 per cent of metro radio licences…..
On the eve of the Senate inquiry, a study by University of Sydney academics found how densely Australia’s media ownership is concentrated.
“News Corp is the unchallenged dominant player,” wrote Associate Professor of Communication Benedetta Brevini and PhD candidate Michael Ward.
“The predominance of News Corp in cross-media settings is unprecedented in liberal democracies.”
The report, commissioned by activist group GetUp!, found News Corp had a 59 per cent share in the metro and national print media markets, when measured by readership.
The authors said that compared to just 25 per cent in 1984.
Nine Entertainment, which owns the former Fairfax papers including the Sydney Morning Herald, has “a combined 23 per cent readership share”, the report details.
“The dominance of News Corp and Nine’s media ownership extends beyond print to other media platforms,” the authors said.
“Just three corporations – News Corp, Nine, and Southern Cross Media (and their associated entities) – control almost 90 per cent of the lucrative metropolitan radio licences across the country.”
That’s in addition to the 40 per cent of total Australian television revenue that News Corp earns, when taking into account free-to-air and subscription revenues.
The authors note this is “almost double that of second-place holder Nine”.....
The full GetUp! report is at https://d68ej2dhhub09.cloudfront.net/2810-GetUp_-_Who_Controls_Our_Media_.pdf
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