Have Lleyton and Bec sold the naming rights of their third born?

Want to know the name of LLeyton and Bec Hewitt's Number 3?
That's easy, peasy and will only cost a measly two bucks.
Using a premium (yes! that's what it's called, I kid you not) SMS service called ''Text A Star'' sports fans and other assorted idiots can find out the infant's name.

 Today's Sydney Morning Herald reports:

Fans who want to find out the baby's name have to subscribe to a premium SMS service called ''Text A Star''.

The service, which costs $2 a message, was set up to allow sports fans to ''get a unique insight into the life of your favourite player … without any media filter'', its creators say on its website.

First came the expensive glossy magazine spreads of celebrity baby snaps sold to the highest bidder. Now we have an Australian sports star charging fans for the privilege of finding out the name of his newborn. The tennis player Lleyton Hewitt and his former actress wife Bec announced at the weekend the birth of their third child, a girl.

Hewitt posted on his website on Saturday: ''Today, Lleyton Hewitt announced via Text a Star the following: 'Bec, Mia, Cruz and I welcomed a beautiful baby girl into our family last Tuesday. Mum and baby are great! Dad, big sister and brother elated.

Obviously, Hewitt's earnings of $2.9 million in 2009 and $6.6 million in 2008 were not enough.


 Credits: The Sydney Morning Herald  with image by Cathy Wilcox