On
Saturday 26 December 2019 The Guardian Australia
published an article by its political editor and member of the
Canberra Press Gallery, Katharine
Murphy,
titled “This
was the year Australia restored trust in its politics – and that
really is a miracle”.
I
clicked on the article with some eagerness given Ms. Murphy’s solid
reputation.
It
was then I realised that I was being served opinion based on alleged
facts I could not at that point in time corroborate.
The
link to
the initial findings of the Scanlon
Foundation’s "Mapping of Social Cohesion 2020"
led to another
Guardian
article published on 17 December
whose own link purporting to go to these finding led to yet
another Guardian
article published in November 2019
which
clearly predated the 2020 findings.
To
make matters worse the link supplied in the Murphy article led to a
bowdlerized
comparison graph bearing little resemblance to past Scanlon
Foundation social
cohesion mapping graphs.
The
Murphy article stated that the initial survey findings had been released on
Thursday, 24 December 2020, which was a misleading statement.
On
26 December 2020 no
initial finding were displayed on the Scanlon Foundation’s website,
nor that of Monash University or ANU
Social Research Centre.
In
addition, as
background
Ms. Murphy cited a 2009
social cohesion survey pool of 3,000 individuals, when in fact that
year the
national
pool stood
at 2,000 individuals with another 6
local-level surveys with a combined total of 1,800
individuals.
It’s
seemingly small facts relating to methodology which give clues as to
how reliable are comparisons between annual surveys.
In
fact in refining the national survey the number of respondents has
gone both up and down over time and the number of local-surveys has varied across the years since
2007. While questions
on the
questionnaire form have
been altered, as
well the form changed
in length with
different
interview duration.
What
readers of The
Guardian
articles of 17 and 26 December 2020 could not know at the time of publication is what methodology changes may have occurred in the
initial findings for “Mapping
of Social Cohesion 2020” because
there was no full disclosure of these finding by the newspaper.
This is the graph that The Guardian published on 17 December 2020:
It leaves the reader to guess what percentages should be consigned to "Only some of the time", "Almost Never" and "Refused/don't know".
This is the more informative graph supplied by the Scanlon Foundation in 2019:
The Guardian articles of 17 and 26 November 2020 appear to be telling readers that national trust in the federal government to generally do the right for the Australian people has risen by 25 per cent between 2019 and 2020.
Alas, this reader must remain unsure until such time as the Scanlon Foundation’s "Mapping of Social Cohesion 2020" is finally published.
Then
there is the case of the somewhat conflicted columnist
Meet
Ms. Parnell Palme McGuiness, columnist
in Fairfax-Nine
publications.
Managing
director of Thought
Broker
Pty
Ltd
and managing director of Agenda
C Pty
Ltd.
Both companies being in the business of developing targeted,
traditional and digital media campaigns to create maximum impact for their
clients and both operating from the same business address.
And
who are their clients? Well that is not disclosed on
company websites.
However,
Ms. McGuiness did
admit
to having the Liberal
Party of Australia
as a client at one point and Austender reveals that over the last 18 months Agenda C has been granted three limited tender federal government contracts which appear to have been aimed at facilitating the Morrison Government's social media presence.
Agenda C states of itself; "What’s even better than telling your story yourself? Having someone else tell a story about you! We understand what makes you interesting to the media and work with it to make you interesting to the world..... Agenda C assesses, plans, acts and measures to steer you through tough times. Our experienced traditional and digital media teams work together to take control of the narrative so you’re back in control."
Thought Broker says of itself; "Thought leaders offer a distinctive point of view by linking their subject matter expertise with wider debates, and in doing so, they present a credible and authoritative voice.
Over time, they come to be sought out as an expert in their field and asked to weigh in with their experience.
A thought leader communicates intelligently with people who can make a difference in business and public life, setting the agenda or shifting the debate by introducing a new perspective. Each of our thought leadership campaigns is based around a bespoke strategy which answers our clients’ business problem and supports their advocacy requirements."
Ms. McGuiness obviously sees no conflict of interest in being both a columnist whose subject matter is frequently political in nature and a director of two businesses (dedicated to using mainstream and social media to manipulate public perceptions), one of which derives income from federal government contracts.
In my opinion she is deluding herself if she believes everyone else see her self-proclaimed independence in the same light.