The quiet desperation that is McDonalds Australia

In 2010  thanks to a blindly pro-multinational and Grafton-centric Clarence Valley Council, the little coastal town of Yamba had an ugly prefab, generic designed and unwanted McDonalds fast food outlet foist upon it.

The only thing that this multinational appears to have brought to the town is a level of litter in Treelands Drive and environs that it never had before.

So it was with quiet satisfaction that I read this in Lifehacker at the end of July 2013:

When we heard about McDonald’s Free Breakfast Deal promotion, we were expecting long queues and a lengthy wait. However, you should be served pretty quickly if our local outlet is anything to go by…

Over the next month, McDonald’s Australia is offering free breakfast items each Monday morning, beginning with today’s free Bacon McMuffin. There’s no catch or additional purchase requirements (although there is a limit of 1000 freebies per store and only one item per customer).

The above photo is what the line looked like at McDonald’s Circular Quay restaurant at approximately 8am. As you can see, demand for the free breakfast isn’t particularly overwhelming…..

It would appear that in 2012-2013 McDonalds’ Yamba store is not alone in failing to draw in customers and now this multinational is reduced to giving away its product.

McDonalds talks down Australian economy and tells whoppers to save face as sales fall

Don Thompson

Reuters 22 July 2013:

The world's biggest restaurant chain by sales reported a lower-than-expected quarterly profit and said it expects global same-restaurant sales in July to be relatively flat, sending its shares down almost 3 percent in midday trading.

Camden Haven Courier 24 July 2013:

McDonald's, the world's biggest fast-food chain, says sales in Australia are going backwards, citing incorrect figures on the level of youth unemployment to help explain why fewer people are buying its burgers and fries.

Although the introduction of the "Loose Change" menu in 2012 bolstered sales of its food last year, thrifty consumers have withdrawn from even that bargain basement offer and are spending less at the McDonald's counter.

Addressing investors in the US, McDonald's global chief executive and president Don Thompson warned that lower levels of spending in Australia and cut-throat competition among fast-food chains in the region had slashed revenue for the company.

He told the mostly US audience that the economy in Australia had worsened since 2012 and is reported to have said that youth unemployment had hit more than 25 per cent…..

So has Australia's youth unemployment hit more than 25 per cent as Don Thompson asserts?

This is what the International Labour Organisation's report Global Employment Trends For Youth 2013 states:

The weakening of the global recovery in 2012 and 2013 has further aggravated the youth jobs crisis and the queues for available jobs have become longer and longer for some unfortunate young jobseekers. So long, in fact, that many youth are giving up on the job search. The prolonged jobs crisis also forces the current generation of youth to be less selective about the type of job they are prepared to accept, a tendency that was already evident before the crisis. Increasing numbers of youth are now turning to available part time jobs or find themselves stuck in temporary employment. Secure jobs, which were once the norm for previous generations - at least in the advanced economies - have become less easily accessible for today’s youth. The global youth unemployment rate, estimated at 12.6 per cent in 2013,is close to its crisis peak. 73 million young people are estimated to be unemployed in 2013. At the same time, informal employment among young people remains pervasive and transitions to decent work are slow and difficult. The economic and social costs of unemployment, long‐term unemployment, discouragement and widespread low‐quality jobs for young people continue to rise and undermine economies’ growth potential… Since 2009, little progress has been made in reducing youth unemployment in the Developed Economies and European Union as a whole. The youth unemployment rate in 2012 is estimated at 18.1 per cent, the same rate as in 2010 and the highest level in this region in the past two decades. If the 3.1 per cent discouragement rate is taken into account, the discouragement adjusted youth unemployment rate becomes 21.2 per cent. The youth unemployment rate is projected to remain above 17 per cent until 2015, and decrease to 15.9 per cent by 2018….. Regional youth unemployment rates show large variations. In 2012, youth unemployment rates were highest in the Middle East and North Africa, at 28.3 per cent and 23.7 per cent, respectively, and lowest in East Asia (9.5 per cent) and South Asia (9.3 per cent). Between 2011 and 2012, regional youth unemployment rates increased in all regions except in Central and South‐Eastern Europe (non‐EU) and Commonwealth of Independent States (CIS), Latin America and the Caribbean, and South‐East Asia and the Pacific. Encouraging trends of youth unemployment are observed in, for example, Azerbaijan, Indonesia and the Philippines......

In June 2013 Forbes, The Centre for American Progress and Armstrong Economics were reported that youth unemployment in the USA has hit 16.2 per cent.

While the Australian Bureau of Statistics's 6202.0 Labour Force Australia states that in June 2013 the unemployment rate for people looking for full-time work in the 15-24 year old age group was 11.2 per cent and the unemployment rate for those looking for part-time work in that age group was 11.7 per cent. Australia's overall unemployment rate is currently 5.7 per cent.

So it seems that Mr. Thompson might be searching just a little to hard for excuses and, if he were to look at McDonalds history in Australia of poor workplace practices and equally poor corporate behaviour he might find the real answer as to why its 'burger and fries' sales are falling in this country.

Background:

McDonalds on the NSW North Coast

McDonalds in Tecoma, Victoria - BurgerOff, Tecoma Village Action Group, Tecoma Petition, NO McDonalds in The Dandenong Ranges

Yamba versus McDonalds revisited

[Tiley, Dr. Ian (2012) Divided We Fall: An Insider’s Perspective on Local Government Amalgamations]

Click on image to enlarge text

Anybody else smell a whiff of McDonalds 'greasy PR?

 

This was up on The Daily Examiner website on 13^th July 2012:

“Can Maccas come back?

IT WAS a Whopper of an argument that may have been solved by a Big Mac.

Police have responded to a call about a dispute over the price of a Whopper burger at a Hungry Jacks store in Rockhampton.

Initial reports indicate the issue was resolved by the aggrieved customer going to a nearby McDonald's store.”

The one thing I smell is APN head office doing a transfat-laden Clayton’s advertising deal with Maccas Australia.

 

Maccas not winning hearts, minds or money in 2012

In April 2012 The Sydney Morning Herald showed that the McDonalds fast food behemoth is living in hope in southern climes:

AUSTRALIA'S love affair with Big Macs and french fries may be waning, with McDonald's growth in the region sliced by more than half.

The fast food giant's global chief operating officer, Donald Thompson, described the local market as ''challenging'' and getting worse.

To counter the sales downturn across Australian stores, McDonald's has introduced initiatives including the launch last month of its Loose Change menu, which offers a range of items under $2 and its Value Lunch deal.

Releasing its first-quarter earnings results in the US on the weekend, McDonald's said sales at its US stores were up 8.9 per cent for the quarter, while comparable-store sales rose 5.5 per cent in its Asia-Pacific, Middle East and Africa region (APMEA), which takes in Australia………………….

Only a few years ago, following the global financial crisis, Australia was one of the best-performing regions for the restaurant chain. In 2009 the local operation posted sales growth of 6 per cent, nearly double the global rate of 3.8 per cent.

The stronger performance was driven by an image overhaul, including a revamp of its menu to offer healthier alternatives as well as gourmet-style burgers, such as the Angus Burger, which proved a big hit.

The Australian spokeswoman said the local business had improved in the past two months and managers expected it to match global growth rates as the year continued. McDonald's is estimated to have a 46 per cent share of the quick-service restaurant category in Australia. It is planning to open 35 stores this year to take its Australian portfolio to 900.

One could speculate that its ongoing heavy-handed site development tactics in the face of community opposition contribute to the sales down-turn it is experiencing.
However, customer dissatisfaction, as well as health and safety issues, also may play their part in this marked decline.

A McDonald's social media promotional campaign at the beginning of the year was pulled after two hours  and Twitter 'sanitised' because the company's hashtag #McDStoriese produced tweets like these. While its televised advertorial in the same month fell flat.

Again in January, Perth Now reported that McDonalds was being fined for more convictions concerning food quality and preparation. In NSW the company was fined in August 2011 for Fail to maintain the food premises to the required standard of cleanliness - accumulation of rubbish, food debris, grease and dirt on floor  and in March 2012 for Fail to maintain the food premises to the required standard of cleanliness - accumulation of dirt, grease and food waste, previous warnings given  at two of the fast food outlets it manages itself.

ABC News on 11 January 2012 also indicated that customers were being systematically defrauded by staff:

A 33-year-old man is on trial in the District Court in Perth accused of involvement in a multi-million-dollar card skimming scheme involving customers of fast food company McDonald's.

The scheme led to a total of $3.5 million being taken out of the accounts of thousands of West Australians.
It is alleged Navaneeth Ponnabalam was one of many people who took part in the scheme, which involved swapping EFTPOS pin pads at McDonald's stores with ones that could record the bank details of customers.
The court was told customers who used the drive-through had details of their accounts copied by the machines and then money was withdrawn from their accounts interstate and overseas.

In 2012 McDonalds outlets continue to attract antisocial and criminal behaviour, such as stabbings, robbery, violent confrontation with police and assault.

Moggy Musings [Archived material from Boy the Wonder Cat]

A Will he or won't he, does he or doesn't he? musing: Here on the NSW North Coast everyone's been waiting to see who, if anybody, the ALP puts up at the Clarence By-election. Peter Ellem has put his name forward. Now I'm told Pete's a nice guy - but we moggies need to know if he likes cats before we can give Teh Paw of Approval. :-D

A Do you want fries with that? musing: McDonald's Australia serves up used condom to toddler.

A political il regrette musing: It must be ever so galling for the NSW O'Farrell Government to realise that if the then Nats MP for Clarence Steve Cansdell had not been so frightened of facing Mayor Richie Williamson at the March 2011 state election and, made a panic-driven decision or two, then the MP's falisfying of a 2005 statutory declaration would not have become public knowledge or be currently under investigation. BOF has his first real scandal since coming to government because a North Coast MP in a safe seat couldn't hold his nerve.

A you heard it here first musing: Clarence Valley politics shock announcement http://cheezburger.com/View/5214573056

An It's all about the numbers musing: My little canine friend, Veronica Lake, tells me that all the goggies she knows are running the numbers on former Nats MP for Clarence Steve Cansdell whenever they meet on street corners. They reckon he might have resigned before being publicly discovered to save his $80,000 or so per annum pension; reported himself to police to get a 25% discount on any sentence he might possibly receive if the matter of falsifying a stat dec ever went to court; announced both actions on a Friday to limit the amount of immediate media coverage in the hope of taking some of the heat out of the disclosure that it was allegedly a staff member he persuaded to lie for him; and continues to hope that nobody adds 1+1 and suggests that the former staffer whom the newspapers say was going to report the matter is the same staffer who lied for him in 2005 and the very same who is alleging that he abused his parliamentary allowance/s. Ah, ain't rumour mills grand?

An eating at McDonalds kills musing: An 80-year-old woman pulled from the bathroom of a Pooler McDonald's Wednesday died early Thursday morning at Memorial University Medical Center, according to Pooler Fire Chief Wade Simmons. Anne Felton, of Ponte Vedra, Fla., died after being exposed to fumes. Carol Barry, a 56-year-old Jacksonville, Fla. resident, remained hospitalized Thursday. She was listed in good condition at Memorial University Medical Center. Nine people were sent to the hospital with difficulty breathing after inhaling fumes in the McDonald's, located off U.S. 80 near Interstate 95. according to The Savannah Morning News report on 9September 2011.

A moving forward musing: Which North Coast developer, infamous for allegedly removing records from a company's registered office in order to avoid lawful scrutiny by an investigative reporter, has convinced one acting local government general manager to report specific council conduct to ICAC as the developer himself prepares to stand at the next local government elections? Rumour around the catnip patch is that he sees this as clearing the decks of any opposition to future expansion plans.

An Is it political payback? musing: At the last NSW state election Clarence Valley Mayor Richie Williamson ran against seating Clarence Nats MP Steve Cansdell. It was an edgy contest conducted via the media. Now it seems that while other Nats & Libs had publicized the NSW Police short resources audit period and openly encouraged constituents to participate, Cansdell neglected to spread the news or to inform remind nudge Clarence Valley Council about this audit. Then he went to the media to complain that council was tardy in putting in a submission to this audit. There's a decided scent of payback in the air.

A speak to the hand musing: Mata Hari, the slinky oriental cat who lives on Yamba Road, tells me that Clarence MP Steve Cansdell is finding it hard going being a member of government. She heard that he can't get the ear of his minsters when he needs to - that NSW Health Minister Skinner in particular fobs him off on advisors every chance she gets. Wonder how he's doing with the Police Minister?

Moggy Musings [Archived material from Boy the Wonder Cat]

 

An it defies understanding musing: For a few months now a North Coast resident has been busy pretending to be a well-known former NSW Police Commissioner. A couple of my four-legged friends say their owners have received copies of some of his strange epistles which allege wrongdoing on the part of the Local Court. Yuk.

An I swear it's true musing: I was reading over my house slave's shoulder the other day and had to chuckle at one EEFector email displayed on the monitor which made me suspect someone in Frisco had been nibbling on catnip at the end of another long day fighting guvminn intrusion into teh internetz - EFF filed an amicus brief supporting online free speech today, asking the U.S. Court of Appeals for the Fourteenth Circuit to affirm a permanent injunction blocking a federal law that would violate the First Amendment by imposing penalties on website operators that publish indecent material without also using technological measures to block access by kittens. The Kitten Internet Protection Act of 2008 (KIPA) was passed after the Supreme Court struck down its predecessors, the Child Online Protection Act of 1998 (COPA) and the Communications Decency Act of 1996 (CDA). The government had argued that narrowing the law's scope to young felines would make the restrictive law pass constitutional muster. In the district court, EFF successfully argued that the law unduly restricted websites, and that supervision of online activities was best left to Ceiling Cat, not the government.

A Maccas musing: My little canine friend Veronica Lake tells me that McDonalds in Yamba is making itself even more unpopular in that small town by beginning to throw its money around in an effort to squeeze its fast food competitors out of Treelands Drive. Trouble is the other fast food chain franchise it is targeting happens to be run by a young and popular local family. The Westlawn Group doesn't come off too well in this scenario either, as it bumped Subway off its 'Yamba Fair' main road signage in favour of Maccas which isn't even a tenant in its shopping complex. Typical!

A loitering in the halls musing: With prosecution evidence in some disarray in an ongoing Clarence Valley trial, I had to laugh when I heard that one cocky defense barrister solicitor has been heard quietly singing during proceedings; "10 green bottles sitting on the wall and if one green bottle should accidently  fall ..."

Long memories may plague Williamson in March 2011

On Facebook this month at No to McDonalds in YAMBA:

Dave Fleming Dont forget our spineless Mayor Ritchie Williamson's involvement in the Yamba Maccas when you vote in the state election next month.

Fast food giant McDonalds 'enraged' over PCRM's public service announcement [video]

Washington-based health lobby Physicians Committee for Responsible Medicine (PCRM) has commissioned a provocative new fast-food commercial drawing attention to the link between heart disease deaths and fast food.

Reportedly this advertisement was recently aired on American television and has "enraged" fast food giant McDonald's.

Given that McDonald's Australia is on schedule to impose its presence on the small NSW coastal community of Yamba before Christmas 2010, I'm sure that this ad is being noted and that residents will bring it to the attention of Clarence Valley shire councillor Margaret McKenna who brazenly argued that McDonald's food was "nutritious" before voting for the multinational's development application.

Moggy Musings [Archived material from Boy the Wonder Cat]

A terrible cruelty musing: Snowy, a 19-month-old domestic longhair from Bankstown NSW was restrained with tape and set alight in July 2010 by a person or persons unknown. The RSPCA is calling for anyone with information to come forward - contact the RSPCA on 02 9770-7555 or Crime Stoppers on 1800 333 000.

A tartan musing: Congrats to Super Sally the Blue Heeler for winning the best dressed dog competition at Maclean's International Tartan Day celebrations on 3 July 2010. Only a brave mutt can wear that much tartan!

A Bananabending Moggies musing: While handsome felines like myself can get lifetime registration in this state for a standard fee ($15 if your hoomin slave is a pensioner), my poor cousins living in Queensland are at the mercy of each local council and no-one's mentioning a lifetime rego fee - just incredible annual charges which come into effect by the end of 2010. Queensland moggies unite - picket your council office until lifetime registration is the norm!

A Rex's pleased musing: Rex's rebarked that although he knows most of Yamba's walls, telegraph posts and similar spots he is (for different reasons) tickled pink about this new site: iGo2 Yamba which gave him a mention.

A Rexie Rulz! musing: Rex the German Shepherd is till beating his hoomins when it comes to Bill's clues about who's hitting the shebert instead of the ball at Yamba Golf Club. Rex reckons Bill only gets one 'starr' for his latest effort.

A not so cryptic musing: Bill was trying a little Poirot-style clue when he laid this down in a local golfing gossip column in early June 2010 - "Let's be frank, if you try to outfox the fuzz it could well be all over for you." Sorry Bill. Rex the German Shepherd had nailed the buggy driver before his master had even finished reading Putts & Pars. Even if he suffers from the disadvantage of not being a moggy, Rex is a very smart dog!

A Margaret McKenna musing: My little canine friend Veronica Lake tells me that one of the furry kids she plays with was looking over her papa's shoulder and read this bit of a letter from the Grafton accountant currently passing herself off as a shire councillor - I represent US and am insulted you think I may represent McDonalds. (and that is US not U.S.) Still laffing....

A Million Paws musing: The 16th Annual RSPCA Million Paws Walk is being held across Australia today Sunday 16 May 2010 and is THE big day out for animal lovers. Well done to my many furry friends as they try for a new Australian record!

A way too much information musing: Word round the catsnip patch is that a certain NSW North Coast councillor used a local government committee meeting to not-so-subtly brag about his sexual prowess - eeewww!

Moggy Musings [Archived material from Boy The Wonder Cat]

A thumbnail dipped in tar musing: Dear Boy, I found this in today's SMH. Woof, Rex the German Shepherd SHE IS intelligent, friendly and one of Kevin Rudd's closest confidants, but would rather chase tennis balls than talk politics. Rudd's golden retriever Abby - featured in today's Dog's Life magazine (unfortunately tagged ''Celebrity Dogs - Therese Rein'') - is probably also the only one of his team ever genuinely happy to see him. ''Ten minutes before the phone rings to signal he's on his way, she will go and wait at the door for him,'' Rein tells the magazine. ''She is gentle, undemanding and great company.'' More driven is the family cat Jasper, evidently an even bigger control freak than Rudd - beating him to his ultimate ambition. "Jasper disciplines us," says Rein. "He's the boss of the whole world.'' Listening to Rein, it is nice to imagine Parliament as a place where our leaders don't fight like cats and dogs, with Jasper as his master and Abby the Opposition Leader. ''They touch noses all the time,'' Rein says. ''They also, when they think no one else is listening, take turns chasing each other from one end of the house to the other.'' The Rudds are patrons of a charity that finds homes for abandoned golden retrievers, the mag reveals. Shame the PM isn't as dedicated to abandoned policies, some of which have proved to be dogs, too.

A Killer musing: I've received a deff threat!

A liddle birdie tol' me musing: Rumour sez that the creator of the Facebook page YES to McDonalds in YAMBA complained in his submission to Clarence Valley Council that a local newspaper was biased and refused to publish his material. The paper is rather puzzled by this so the story goes, because it never received any additional stuff from him.

A strange but true musing: Commencing in May 2010 dogs in Danvers, Massachusetts, can now pray to Ceiling Cat during Sunday services at Calvary Episcopal Church.

Just Married musing: Cecilia, a 15 year-old German cat just got married to her owner. The happy couple dressed up for the occasion - Mitzscherlich in a wedding suit and top hat and 15-year-old Cecilia, who loudly meowed her way through the exchanging of vows, in a white dress. Wonder where they're honeymooning?

A that's some cat musing: Oscar the Siamese lives in Noosa Waters and every morning he hops on his Dad's paddleboard and goes for a ride down the canals if you please.

A She's in luurve! musing: My little canine friend Veronica Lake is going around with stars in her eyes. The object of her affection is a dashing white and tan fellow living on a corner of her street. One Milo by name. She is wrapt in the fact that he is "such a gentleman".

A cherished member of the family musing: More than 50 per cent of pet owners are willing to put their life on the line for their four-legged friends, a new study has found. The New Zealand-based poll found that 58 per cent of people would return to a danger zone rather than allow their pets to perish, according to The Sydney Morning Herald. Add your opinion to the poll here. Furry kidz rule!

A super pooch musing: Bravo to the male bull terrier cross who was plucked from rough seas on Saturday afternoon by two men who were on a day trip to High Island, about 6km off the coast of Fishery Falls, south of Cairns, according to Cairns Local News. The brave fella's name must be Digger!



Boy

Bl**dy Typical Pollie or The Nats At Play

Rumour round the water cart is that now McDonalds has its Yamba development consent safely tucked under the arm, the North Coast Nationals are looking to create a little mischief by encouraging locals to bombard the NSW Minister for Local Government with letters complaining about Clarence Valley Council's conduct.

Of course the sitting federal and state Nats MPs were very careful to keep a low profile while there was actually a chance to send Maccas packing when the development application was first being considered (in fact I heard that Hartsuyker outright refused to get involved) and they're obviously not telling anyone that the real way to go is a formal complaint to the department head cc'd to the minister.
And pollies wonder why they're considered lower than a snake's belly!

Coral snake gif found at Google Images

McDonald's versus Yamba: boycott calls continue

The following was posted on Menu Mate at the webpage titled
McDonald's Family Restaurants (Ballina)
on 25 May 2010 and a copy sent to me:

Reviewer Name: EK
Title: McDonald's stay away from Yamba!
Comments: Dear Mr Campbell, I know a McDonald's restaurant in Yamba was approved last week by the local Council but the majority of Yamba residents DO NOT want it. Why do you want to come to Yamba when it is quite clear you are not wanted here. Please take back your application as most people will be boycotting it and you will not make any money.

To date this post is failing to display on the webpage in question. Hhmm........
However, the call to boycott any McDonald's eat-in and drive through fast food outlet in the small NSW North Coast town of Yamba continues.
While planning issues and councillots' votes refuse to die in The Daily Examiner letters to the editor on 11 June 2010 (twenty-five days after Clarence Valley Council development consent):

Valley Watch on Maccas decision
THE issues addressed by Valley Watch were not anti-McDonalds per se - they were mainly based on the inappropriateness of the intensified use of this particular site and the resultant adverse effects on local residents.
The zoning allows some uses 'with consent', meaning planners and councillors must take into account all the issues; it does not mean mandatory approval, a fact, which escaped five of the seven councillors voting on the DA.
A "refreshment room" is allowed in the zoning.
The definition does not include drive-through facilities, which the applicant claims is an ancillary use.
An accepted definition of ancillary use is that the area is subordinate or incidental to the dominant use (example being: accommodation for nurses on a hospital site).
As the drive-through will operate when the restaurant is closed, we do not believe it meets the accepted definitions of ancillary use, and is therefore not allowed in the zoning.
The fact that this commercial zoning abuts a residential area, the extra traffic that will be generated in the already planned Community Health Centre and Performing Arts Centre opposite, the increased traffic in residential streets, the adverse effect of lighting on surrounding residences, and the increased noise generated by this development as opposed to a retail outlet operating normal trading hours, were totally inadequately addressed in the planning report and by the majority of councillors.
Crime prevention was mentioned in the application, but it was not properly addressed in the report.
Councillors and planners were given many instances of increased anti-social behaviour and litter problems at other McDonalds outlets, but the issue was not addressed in the planning reports (Cr Margaret McKenna suggested Yamba residents could pick up the rubbish on their walks).
We thank Crs Tiley and Hughes, who voted against the development, and express our disappointment in the other councillors' lack of understanding of the issues and the inadequate information provided to them in the planning reports.
RONWYN LOPEZ, Valley Watch Inc secretary

Just when McDonald's felt it was safe to get back in the water the Yamba boycott shark begins to circle!

One Yamba resident went public with this statement during the week, in relation to the McDonald's Australia plan to impose itself on the small coastal town of Yamba at the mouth of the Clarence River:

McDonald's incorporate all competition products into their stores. Over time they have gone from only selling burgers to competing against Subway with salad wraps and salad items. Then came the attached coffee shop and now free wireless to ensure that everyone has a "one stop shop", ensuring customers don't go anywhere else.
This is not about fair competition. It is about takeover. They don't want you to spend your money anywhere else. This is a long time business practice of McDonald's. Over the years I've studied the way they "compete" with other businesses.
Any business Macca's can incorporate into theirs, they will - as they want the entire market, not to share it.

Now which persons of influence made these remarks afterwards?

• Maccas certainly do know what they're doing and they don't care. Unlike our Chamber who do care about the small businesses. I commend Tania and the Chamber for their efforts and of course all the individuals such as yourself who also worked so hard. I only hope that the community will live by their convictions and boycott McDonalds Yamba. [my emphasis]
  
• An awful decision. There were compelling reasons to listen to, and take heed of, overwhelming community opinion.

McDonald's and it designated licensee may find the waters distinctly chilly when they enter this town.

Meanwhile, The Daily Examiner letters to the editor continue to berate Clarence Valley Council and McDonald's fifteen days after shire councillors voted:

Time to vote
THE Clarence Valley Council has recently voted in favour of a development application from a certain American hamburger chain. This is apparently against the wishes of the vast majority of the citizens of Yamba, who did not want this development to go ahead.
Firstly, there is a certain group of pro-development councillors who will vote in favour of any development application - no matter how inappropriate (eg. West Yamba Canal Estate). This group is closely aligned with Liberal/National parties and people know who they are.
The solution to this problem is just the next council election away.
Secondly, all is not yet lost for the residents of Yamba with regard to this development. You still have economics on your side.
If the worthy citizens of Yamba do not patronise this hamburger outlet you can be assured of one fact. It will not stay open very long. [my emphasis]
MICHAEL CASEY, Grafton

More on Maccas
I FEEL sadness and shame at the fact that our councillors have decided to go against the will of the people who elect them. More than nine out of 10 people who bothered to express their opinion about the McDonald's development proposal at Yamba were against it, yet the majority of councillors decided to approve it.
I understand the legal and financial implications of the case put forward to us: there is no point in wasting our money in a lost battle. Well, isn't there? The law is certainly something to be considered, with respect and with no frivolity.
However, our civil laws, I believe, didn't drop from the sky together with the 10 commandments. I like to think of our law as the worthy result of those people before us that fought for the justice of what they believed and came up with our laws as something to serve us as guidance and inspiration. Their inheritance to us.
Exactly the right that this decision is taking away from us: to fight for justice. The beliefs of the past cannot be necessarily imposed on the beliefs of the present.
When needed, laws have been challenged, laws have been changed, and laws have been proved to be wrong.
What right do our councillors have to take away from us our right to challenge a law, to fight for our beliefs? How can money be a consideration in what clearly seems to be an ethical issue for many ratepayers? This is precisely the kind of issue where I want my rates money that is paid to these councillors to be spent.
This is the kind of fight that makes me feel a worthy individual. This is where I don't want to give up. This easy surrender by our representatives is suppressing and depressing for our community at large (for nine out of 10 people).
Our councillors have decided that this is a lost battle from the point of view of the laws of the past denying us the right to fight a new battle to create the laws of the future. To them I say, even if a battle was going to be totally lost, even if an expectation was going to end in disappointment, our community, our men and women, the people you are there to serve, might prefer 1000 times just to be there, fighting and losing, holding their heads up with pride, rather than simply giving up. And if that costs us money, so be it.
Otherwise, why on earth do we bother to celebrate Gallipoli or to send our national soccer team to a World Cup final?
SANTIAGO ACERA, Lawrence

Highway an option
WHEN you look at the amount of accidents on the roads you really have to wonder at the Upper River and Lower River mentality - the one that we were assured would not exist - that has exhibited itself in the decision to approve McDonald's in Yamba. Not only is it detrimental to the ambience of the village and its tourist population from the cities, and to the local boutique businesses that give this town its special flavour. Byron Bay recognised this when it said "no" to drive-through restaurants.
But also, how short-sighted. McDonald's could be situated on the highway where it would provide a valuable rest point for motorists and give Maccas a better flow of people, and they would be able to offer 24-hour service. Families and groups travel the highway and a Maccas either north or south of the Clarence River would be able to service the highway travellers and both towns of Maclean and Yamba.
A Maccas on the highway would offer a well-lit, safe and fully staffed environment with food and facilities that would appeal to many people and encourage them to break their journey for a rest.
We know the long stretches of highways on the North Coast have a constant flow of traffic and have been identified as areas of major accidents. We need to have a 24-hour highway rest break here on the highway between Ballina and Grafton. This would also provide work opportunities for youth in the outer lying areas as well as those in the towns of Maclean and Yamba.
To the people at McDonald's, you have the opportunity not only to do the right thing, but also to take a more financially viable solution. Yamba simply does not have the static population in non-holiday times to support your business and the businesses that already service our town.
To our council and councillors, who are paid/elected to work on behalf of residents, what were you thinking? This matter needs to go back to council and a sensible decision taken, one that is better commercially for Maccas, better for the wider community, and shows that Maccas appreciates the real need that they could fulfil.
Councillors, you do have a responsibility to look after your residents and current business owners in Yamba who have stated their position quite clearly.
Now it is your turn to do something for everyone. Go back to Maccas with a solution to this divisive and damaging situation.
CATE CAPP, Yamba.

McDonald's versus Yamba: BOYCOTT, BOYCOTT, BOYCOTT!

What one would expect; after the very pro-McDonald's Cr. Margaret McKenna snarled back at the council meeting gallery last Tuesday that if they didn't like the way she was voting they could vote with their wallets and not go to McDonald's when it opened in Yamba.......

A selection from the initial reaction on Facebook the day after Clarence Valley Council's infamous decision to allow a 6am to midnight eat-in and drive through fast food outlet in the small NSW coastal town of Yamba:

NO to McDonalds in YAMBA Disappointment tonight from CVC but Yamba stand proud! We showed a united, committed community against this inappropriate development because that's what we are and not a generic McDonalds town. 4000 signatures and 455 letters apparently not enough. Cindy Rawiri, Kerry Mcdonough, Kylie Leisinger and 10 others like this.

Judith Robinson
How much is McDonalds paying the council? With all those signatures and letters your council isnt listening :(
Dianne Schwinghammer
sorry to hear the result. The face of our Yamba will be changed forever and not for the better.
Kim Mcgowan
I'm with you Judith..........it sounds like something dodge has gone on.......anyway i will not eat there.......if i feel like treating myself and the family we will still drive to Grafton...........Yamba is just another town with another maccas nothing special about us !!!!!!!!
Theresa Bennett
smells like vomit fullstop remember that next time you walk past or open that paper bag bbbbaaaarrrrfffff council will allow it because their the only fat idiots that will eat the shit : p
Kaz Whitty
Good on you Yamba! Yes contact ACA! What did the State Govt do to our planning laws that ignore the majority vote of the people of a particular area..making our councils back down to the big end of town for fear of $$$ loss in court? We elected them to serve our interests...there has to be a loophole here!!
Ben Redlich
we had our honeymoon in yamba last year, the first time we've been there. i remarked at the time how refreshing it was to see no fast food chains, just local business. sigh...
Janet Purcell
Need to change this page to boycott McD's. Not sure, but I think that Newtown had a boycott campaign and McDs closed down. Very disappointing, but everyone should send a big thank you to Councillors Ian Tiley and Sue Hughes who spoke really well against this abominable development. And send a no thanks to Clrs Ian Dinham (Yamba), Jim Simmons(Maclean), Margaret McKenna (Grafton), Craig Howe (Grafton) and most disappointingly Clr Pat Comben (Grafton) sold Yamba out on this one!!!!!
Sharon Uthmann
So sad to hear that public opinion did nothing to the outcome. Welcome to increased litter and increased social problems - have come from an area full of take away venues and all you get is a dirty town where those who need to be feeding their families healthy meals, instead end up with cheap fat filled meals. Such a shame! I for one will be boycotting McDonalds in Yamba when I visit and I hope that will result in a closure.
Marilyn King
Go broke Macca's!!!!! Will not step a foot inside, am so sorry our Council could not see the light! BOYCOTT!!!!!
Marion Uithol
Is there a link to the proposed affordable housing residential development planned for West Yamba? Who is behind the scenes for both propositions?
Shayne Louise
let them put Macca's on the highway, then it can taste even more like mud when it floods... keep fighting... need more media coverage... ACA, sunrise, anything... knock down the security fences and pickets each time they go up... they cant arrest everyone in town...
Kym Thornton
how sad, i for one won't be going there..
Karlen Holloway
Support our local businesses. Boycott maccas don't let ur children eat it. Don't give in to it's conveniece.
Karlen Holloway
Also! Yamba slsc uses a shed on the site where maccas has been proposed to store competition equipment. We will now loose this space and have no where else to store this equipment. So much for them helping sporting and local community
Sandra Mason
That is really sad, hate McDonalds. You know who to vote out in the next election
Yesterday at 5:44am
Matthew Ellks
There goes the nieghbourhood.....
Tash Keys
This is the most right wing council and bunch of councilors ever (alebit for a couple)! It was a shoo in once they passed west yamba. Just look at what they are doing! They are saying its ok to over develop sensitive coastal areas, its ok to destroy habitat without the proper consent (Gulmarrad), its ok to snuff your nose up at the community. If anyones interested in taking this council and its councilors on - i'm in!
Jen Smith
Very disappointing that community wishes have been ignored. As a community we can elect & not elect councillors but what happens to the non elected decision makers in council. Who are they responsible to and what was their rationale for ignoring what the community wants and what are they getting out of this.
Trudie Brown
money ALWAYS talks over peoples words...ITS DISGUSTING!!
Frank Lucas
Well they didn't get into Byron so hang in there.
Aloha
Dave Schwarz
Shame - just remember the names of the 5 idiot councillors - Simmons, Comben, Dinham, Howe, McKenna - while we can get rid of them next council election, it may take a lot longer to get rid of McDonalds but I support the boycott calls, no way will I be seen in the Yamba business ever (and yes, I do use them when travelling, clean toilets, quick food, they are fine on a highway!).
Dave Schwarz
Can I suggest everybody sends the infamous 5 a short but succinct email telling them what we all think -
addresses are:
margaret.mckenna@clarence.nsw.gov.au
craig.howe@clarence.nsw.gov.au
ian.dinham@clarence.nsw.gov.au... See More
pat.comben@clarence.nsw.gov.au
jim.simmons@clarence.nsw.gov.au
Now nothing too rude, I just said "Disgraceful decision re McDonald's - you've lost this vote next election!"
Dave Schwarz
Just letting you all know I've had councillor Comben reply to my email telling me that was the only decision he could make under "reason and law" and how good it was and how many people were congratulating him on it (15 congratulatory emails and 4 happy people on the street is his total to date) - so please, send the infamous 5 an email or they'll think they've made an intelligent decision!
Ruth Condran
If everyone who said they don't want Maccas in town stick to there convictons and boycott it they won't last long in town.
Cate Murphy
Thank You to all the people that came into" Smokos" today to reassure me that they will still eat with us and not sell out to the ultra cheap McHeartattack and Lies. I wonder how quickly maccas will fund a roundabout on Treelands and Yamba Rd.?.....I wonder how much council earns in all the various stages of development and inspections.?.....I ... See Morewonder how the short sighted five sleep at night ? Wonder I may...no point asking council anything about this as they couldn't lie straight in bed it's easy to see why they voted the way they did. I hope everyone remembers this at election time. You can bet I will be campaigning to remind everyone. I intend to do my own economic impact study of the effect this has on Yamba local businessess. BOYCOTT BOYCOTT BOYCOTT send the bastards broke show them that Yamba is committed, true and resilient....and vote NO to the fools that voted Yes
Michelle Higgins
So sorry to hear about this. When I come back to visit I will not be eating there. I will support the local community not Mccas. Wonder how much they paid the Council???????

Balfastards rule on Clarence Valley Council

Say NO! to these Clarence Valley councillors
in 2012

because they said
YES to McDonalds in YAMBA

in 2010

Pat Comben

Grafton
Attitude
a town doesn't tell council what to do
residents are rabble and i'm a reasoned man
i'm an important person - let me spell that for you, i*m*p*o*r*t*a*n*t

Margaret McKenna

Grafton
Attitude
there' s nothing special about Yamba

Grafton's better-er

youse residents should be happy to pick up red & gold litter on yer morning walk

Maccas is the health food of the nation

Ian Dinham

Yamba
Attitude
i'm telling you i don't want to vote for this DA - honest!

but i'll happily vote 'yes' anyway because it's never my fault if i raise my hand for the developer

Jim Simmons

Maclean
Attitude
please listen to me bleat that i share all your concerns about this DA and don't punish me for being one of Comben's sheep

Craig Howe

Grafton
Attitude
eh? duh? wha? yes sir, mista developer

and throw the mayor in for good measure

because his vision's lacking and his leadership's non-existent

Richie Williamson

Some background on McDonald's versus Yamba here.

Pics are from Clarence Valley Council website

What NSW Greens Said About McDonald's in Yamba

Communities or McCommunities?
Tuesday 18 May 2010

Greens support Yamba residents fight against McDonalds NSW MLC Sylvia Hale, Greens spokesperson on Planning, said the Greens support Yamba residents' overwhelming opposition to the proposed McDonalds in Treelands Drive, Yamba.
"Surely, part of Clarence Valley Council’s purpose is to represent the majority of its citizens and to promote the health of the people in Clarence Valley,” said Ms Hale.

"Communities should have the right to say 'No' to McDonalds. In Sydney, Ashfield Council rejected a McDonalds. The Newtown McDonalds went out of business because no one went there. And McDonalds hasn't even tried to set up in Byron Bay.
"I am sure McDonalds will no doubt come up with its usual spin: ‘We are so healthy now, we have salads, we support 'Clean Up Australia Day' and we offer rainforest coffee beans’.

“Like all big multinational companies, McDonalds have moved with the times and are greenwashing their image. "The local community, however, is too smart to be conned by the spin."McDonalds burgers are high in saturated fats, salt and sugar, foods that contribute to obesity and health problems."The Clarence Valley has great local produce and fresh seafood in abundance. Why would anyone would want to eat McDonalds ‘Fillet o’ Fish’ sitting on a plastic seat in a red and yellow box instead of local Yamba prawns, chips and salad?"As for the jobs argument, there are many young people working in restaurants and cafes in Yamba. Most of them will be acquiring much more useful and more complex kitchen skills than offered by a minimum wage, low skill McJob. "Yamba should not be forced to conform to the worst of suburban shopping mall or highway truckstop culture."That’s the reason why locals are fighting so hard on this.

“Yamba was voted one of Australia’s best towns. It’s no surprise most locals are passionate about keeping it that way. I hope the community wins their struggle,” Ms Hale concluded.

http://sylviahale.org.au/news/communities-or-mccommunities

McDonald's versus Yamba: only two councillors stood for democracy, public interest and community values on the day

The Clarence Valley Council ordinary monthly meeting on 18 May 2010 passed by five votes to two the McDonald's Australia Limited development application for a 6am to midnight eat-in and drive through fast food outlet in Treelands Drive, Yamba, a small town at the mouth of the Clarence River on the NSW North Coast.

Mayor Emeritus Cr. Ian Tiley's motion for refusal of the development application:

I move the following motion for refusal:-

That DA2010/0203 for McDonalds restaurant, signage, parking and landscaping be refused for the following good reasons:-

1."The proposal will be a more intensive use than the existing uses on the subject site and result in adverse impacts on the amenity of the residential area in proximity.

2. The proposed built form, scale and design is unsuitable for the site being inconsistent with the desired future character of development in the locality.

3. The proposal will not enhance the appearance, function and viability of commercial and retail areas as required under 3(a) zone of the Maclean LEP.

4. The proposed restaurant building and associated signage will be visually bulky and intrusive and will compromise and adversely affect the visual amenity of the locality and be overbearing when viewed from surrounding streets and residential properties.

5. The proposed development will adversely affect the character and amenity of adjoining and surrounding properties and the locality, in terms of increased frequency of vehicle movements and attendant impacts including noise, odour, light spillage, lighting and glare, safety and security, and hours of operation.

6. The proposed development will result in an unreasonable increase in vehicular traffic in local streets because of the intensification of use on the site.

7. The proposed development does not provide adequate prevention and management measures to address the threat to the security, safety and amenity of surrounding and nearby residents, and the general public, arising from people loitering and congregating outside the proposed restaurant at late night opening hours.

8. At times when restaurant closed and drive through open, the drive through would be the primary and not an ancillary use

9. The nature, size and location of the proposal will have substantial adverse social impacts significantly disproportionate to any perceived benefits.

10. The proposed development is not in the public interest".

There are compelling grounds for refusal of this application based on size, social impact, increased noise, increased traffic of at least 920 vehicles per day, inadequate vehicular access for community buses, taxis and drop offs, lack of assessment of feeder roads, increased intensity of use of the site as compared to 9 to 5.30 businesses, and especially that it is not in the public interest.

The report before us does not mention the size of the proposed restaurant. It will be larger than McDonalds at Ballina.

In respect of the aims of the Maclean LEP Zone 3(a), the provision of a McDonalds refreshment room in this location cannot possibly improve the viability of Yamba hill and Yamba town centre where council has over the years devoted much resources to facilitate a vibrant mix of restaurants and attractions.

I argue that all of the grounds for refusal in the motion are matters that go to underlining that the proposal is definitely against the public or common interest.

Academic writings on public interest define it as an interest that is potentially common to everybody. The public interest is the primary criterion for judging proposals. Private interests have to be put aside at law.

The academic and legal struggle to operationalise the concept of the public interest in planning has been about separating the public from the private interest.

Thus I keep away from the impact on other businesses. Even though that is absolutely real it amounts to an individual's private interest and would not stand court scrutiny unless it could be argued that the combined business interest amounted to public interest, because of consequent community impacts such as loss of employment. Unfortunately we do not have the benefit of an economic impact study on this issue.

There is no doubt that we need to protect the finite Yamba 'food pie'. The people want a local food economy as does council, underlined through council's participation in the NR Food links Project and support of Northern Rivers Food and Clarence Cuisine.

The drive through would be an integral part of the business proposal and not an ancillary use, or a use of premises which is incidental and subordinate to the predominant use. Whilst a drive through is not prohibited under the Maclean LEP and is not mentioned therein, at certain times of the day, when the proposed restaurant is closed and the drive through alone is open for service it would become the restaurant, have a "stand alone" function and then be equal to the predominant use.

The revised S79C assessment received since the Committee meeting, has but one sentence dealing with the NSW Coastal Policy and the North Coast Design Guidelines as required under S32B of the North Coast REP – quote "the proposal does not contravene any of the aims listed, nor the specific design and locational principles provided by clause 32B". At least some valid objections should have been addressed in this assessment.

The MNC Regional Strategy is not mentioned in the revised Assessment. Part B of the Guidelines for Crime Prevention and assessment of Development Applications must be considered but again no mention. The DA has not been referred to NSW Police for comment. Whilst optional, one would have thought this a prudent course of action. All very disappointing and unsatisfactory.

I am particularly disappointed that the report before us failed to mention the considerable case law where McDonalds Development Applications elsewhere have been rejected. This must be remedied in future reports if the council is of a mind to refuse a controversial Development Application. We must have more balance in officers reports.

Our role as representatives is to make decisions for the electorate. We are relied on to listen to the alternate viewpoints and to make best decisions. In the event of position being overwhelmingly adopted by the community, there is no doubt in my mind that the elected representative should support the community position, in the absence of compelling grounds. We have an overwhelmingly supported community position and we do not have alternate compelling grounds in this instance.

Our key council strategic plans including Valley Vision 2020 and the sustainability initiative dictate that we should hold true to the values of our community as clearly expressed. We must now follow through our good policy with good decision-making. This application, if approved will undermine our forward-thinking.

I have proudly watched Clarence Valley Council grow from its infancy. Today we have the opportunity to grow more, to show leadership and do positive good for those we represent.

No McDonalds in Yamba is the overwhelming view of community. That is indisputable. The people have spoken with great clarity and determination. 94.8% of 455 submission writers were opposed.

As Dom Ferry so eloquently said a week ago, we should also stand for the many silent ones out there.

My hope today is that CV will join the communities of Blue Mountains, Byron Bay, Port Douglas, Margaret River, Randwick, Ashfield and others which have rejected McDonalds.

In my time in local government, with the possible exception of the Clarence Valley Council amalgamation I have never witnessed such civic engagement on an issue or such overwhelming opposition.

We witnessed a most unusual but effective alliance between the Chamber of commerce and Valley Watch with combined full page adds. What a clear message to council!

There is a whole lot of passion out there, a word one could suggest that the folk of Yamba have almost redefined!

The proposal would be out of character for Yamba. Not in the public interest. Not in conformity with Yamba's cultural heritage.

Many have rightly argued that Yamba is unique, the adjudged best town in Australia, the seaside fishing village, the sun sand and surf, the quiet enjoyment atmosphere, the retirement treasure.

The people have told us clearly what they really care for as a community. Letters were from the heart telling us that they care.

This reinforces what they told us when council prepared the Sustainability Initiative in 2006.

Yamba values need to be protected for future generations. As an iconic tourist destination it needs to remain different from all those other places that exhibit high rise and sameness.

The public interest test involves assessing whether the importance of the public detriments is greater than the importance of the public benefits. There can be no doubt that this proposal is not in the public interest and should be rejected.

Yamba does indeed still that X factor, that special difference, the quiet rural coastal town/family holiday feel, which many people who live elsewhere search for, often vainly nowadays. They value, they enjoy, they wish and expect us to preserve. That is what we as elected representatives of the people must do today.

Cr. Sue Hughes speaking in support of the refusal motion:

I have been elected by the community to represent the community and be their voice on their Council. 94.8% of the community are saying NO to McDonalds – and as an elected councillor I therefore am saying no to McDonalds.

This proposal is inconsistent with the objectives of the 3 (a) zone, under the Maclean LEP, which states that the particular objectives of this zone are (a) well designed commercial and retail development which will ENHANCE the appearance, function and viability of commercial and retail areas – I ask will this proposal of colossal proportions ENHANCE the appearance, function and VIABILITY of commercial and retail areas – i think not. Remember, this McDonalds is BIGGER than the one in Ballina – which I may add has a population of 15,000 - and a steady passing trade from the Highway. WHY – when our population is half that, 80% of the year. I question the viability of commercial and retail areas – there is no denying that many local businesses will SUFFER – not just in Yamba either, areas such as Maclean, Ferry Park and Harwood.

We have received hundred's of letters from the local community and from tourists who visit our town – they all indicate the reason why they chose to spend their holidays and money in Yamba is because of it's uniqueness, no traffic lights, no McDonalds, no Hungry Jacks, KFC or the like – we would lose those tourists who will find somewhere else to spend their money. This proposal will have adverse impact on the character and economic vitality of the town and it's not just food outlets either.

The applicant indicates that they are going to employ between 50-100 staff – are these the same people who would lose their jobs in their current place of employment because business owners have to reduce their staffing numbers due to a down turn in business???

This proposal is inconsistent with our core objectives and I refer to CVC Valley Vision 2020 – under our VISION and I quote:

"a sustainable Clarence Valley : Life in the Clarence Valley, now and in the future, is based on a culture of living sustainably that protects and carefully utilises the natural environment, its beauty and resources, our cultural heritage and UNIQUE identity of our valley and its communities" – I think we would agree that Yamba is UNIQUE and that it IS part of its identity. That is why we have chosen the live here – that is why tourists come here.

I further add – in the summary – HUMAN HABITAT – Our intention is to live in sustainable communities, including a healthy natural environment, supported by efficient and effective essential services and transport systems, our homes and streetscapes reflecting local heritage, character and charm – I ASK – where does a McDonalds restaurant and drive through fit in with this?

SOCIETY AND CULTURE – Our intention is for our creative valley cultures, rich in history and diversity, to be supported by good information, education, health, recreation and other services, providing opportunities for quality lifestyles involving a sense of well-being in which we value our communities and each other – I ASK does a McDonalds restaurant and drive through equate to a healthy lifestyle???
Further by voting NO we are valuing the majority of our community and each other.

For us to ignore our own corporate strategic plan would be foolish – why spend the time and money if we ignore the principles which underpin our core values.

This is not about being multi national, it's not about the brand McDonalds – its about VIABILITY, listening to our community AND protecting a sustainable economic framework and keeping a community functioning on an economic level.

I am sure that the ratepayers in Yamba would be happy to spend the money and go to the Land & Environment Court if McDonalds challenged our decision.

For all the reasons outlined above, I believe that the nature, size and location of this proposal WILL have a significant economic and social impact on Yamba and for this reason I am voting NO to McDonalds and encourage my fellow elected councillors to listen to the voices of our community and vote NO.