A bunch of ol' farts fall for the oldest trick in the book - a nonsense survey question from a TV channel

What on earth are they trying to measure?
Even I knew at first glance that attempting to correlate Julia Gillard’s prime ministership with a simple period of time and nothing else was a broadly-worded but emotionally loaded closed question which can’t give a reliable answer:

“The most negative groups were men (57% worse) and those aged 55+ (61% worse).”