Last Wednesday I was emailed this copy of a Queensland Government advertisement concerning state-wide electricity rebates which was published on page 8 in The Daily Examiner that day.
Now this newspaper has a catchment which is some hundreds of kilometres south of the NSW-QLD border and a daily circulation of around 17,000 copies.
So what on earth was the Queensland Government doing spending good money to advertise so far from its intended target population and with so little effect?
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