In the initial Registrar of Trade Marks decision in 2006 it was stated:
IP Australia now has this fact sheet on its website explaining the current situation as it interprets it, with this particular rider:
The Internet provides easy access to global markets and takes no account of national borders. If you are trading on the Internet you need to understand the laws of the country into which you are selling goods or services. If you place an offer for sale on the Internet in Australia that invites purchase from overseas, this can amount to trading overseas and could leave you vulnerable to legal action and expensive litigation. Likewise an overseas proprietor selling goods in Australia via the Internet may infringe an Australian trade mark.
Decker Outdoor Corporation was such a bad sport about its Australian loss that it apparently attempted to scare away Internet trade from the small Australian company, which led opposition to its attempt to expand the Decker trademark, by creating www.uggsnrugs.com (it's winter here in Australia, so if you have a little cash to spare why don't you click onto the real Aussie site www.uggs-n-rugs.com.au owned by West Australians Bruce and Bronwyn McDougall and order a pair of Ugg boots to keep those feet warm).
It seems that in July 2009 the ever-litigious Deckers now has Google Inc in its sights and its legal team is demanding that the Internet search engine cease index listing over thirty websites displaying and selling ugg boots.
Thankfully, it appears that Google is not rushing to obey the dictates of this international marketplace bully as the named websites and goods images were still visible at the time of writing this post.
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