Friday 17 July 2009

Who's complicit? The newpaper? The newsagency? Or both?

Although home subscribers to the Daily Examiner have become accustomed to finding all sorts of rubbish inside their papers the recent inclusion of a scratchie ticket hit an all time low.

Trying to tell youngsters who have access to a mobile phone that a ticket similar to that shown is something less than a "winner" is a hard call.

The next door neighbours' youngsters found their Mum and Dad's paper contained a "winning" scratchie. So the youngsters, reckoning a prize was just waiting to be collected, sent a text message to the promoter ... and several text messages later ... a prize was theirs. Their 'prize' was one of the 7,999,898 "advertised" prizes that was access to Pixel Multimedia Pty Ltd's 'free' games site .(That's right, there are almost 8 million of these bodgy prizes.)

However, the 'free' games wasn't all the youngsters were lined up to receive. They were also about to 'receive' two txt messages every week and they'd pay the princely sum of $10 a week for the messages.

Thankfully, the youngsters woke up to the rort and stopped the messages being sent to them.

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