Federal Leader of the Opposition (for now at least), Brendan Nelson, has accused the Rudd Government of missing the bigger picture in its multi million dollar climate change ad campaign.
Missing the bigger picture? The current televised ad is nothing except the Big Picture.
A big picture of which 99 per cent of all Australians would already be well aware.
Now is the time for advertising that actually tells us something about the finer details of how global warming is expected to affect our regions and communities.
Now is the time to go into more detail about how the Federal Government intends to proceed.
Whoever convinced the Rudd Government that it should run such a generic and simplistic presentation of the issues has, in my opinion, got it badly and expensively wrong.
As for the Coalition objections to this ad. I doubt whether Howard's planned Clever Climate advertising would have been any different and, this is what makes the Rudd-Wong televised advertisements so disappointing - they weren't elected to be a mere mirror of the Howard Government.
Monday, 28 July 2008
A new hybrid animal sighted roaming the political neighbourhood
Mal (B)rough has taken his bat and ball onto a plane for home, now that the Queensland Liberals and Nats have created that strangest of political hybrids, the Liberal National Party (LNP).
At it's new website the LNP promises:
"Government that is open and honest;
Government that has plans for the future, not just for the next five years but for the next 50 years;
Government that is caring and empathetic;
Government that is in touch and understands what life is like for Queensland families;
Government that builds for the future today, not just talks about it...
And that is what your new LNP will deliver."
A two-man executive currently musters this mob.
X marks the spot of the Draft Constitution and the lengthy amendments are here.
I think that Bleak's daily cartoon in The Australian has it about right.
At it's new website the LNP promises:
"Government that is open and honest;
Government that has plans for the future, not just for the next five years but for the next 50 years;
Government that is caring and empathetic;
Government that is in touch and understands what life is like for Queensland families;
Government that builds for the future today, not just talks about it...
And that is what your new LNP will deliver."
A two-man executive currently musters this mob.
X marks the spot of the Draft Constitution and the lengthy amendments are here.
I think that Bleak's daily cartoon in The Australian has it about right.
Sunday, 27 July 2008
Slate's interactive guide: Who in the Bush administration broke the law, and who could be prosecuted?
A little 'light' Sunday reading from Slate online magazine last Thursday.What kind of lawbreaking has happened on President Bush's watch, among his top and mid-level advisers? What hasn't? Who is implicated and who is not? Despite the lack of or*l s*x with an intern, the past seven years have yielded an embarrassment of riches when it comes to potentially prosecutable crimes. We have tried to sketch out a map of who did what and when, with links to the evidence that is public and notes about what we may learn from investigations that are still pending....
Click here for the diagram, and here for a text-only version.
They're at it again! Pollies editing Wikipedia
No wonder Aussie politicians have reputations lower than a snake's belly.Certain pollies, their staff and advisers have again been sprung editing Wikipedia, to change or remove parts of entries with which they disagree.
Being ably assisted in this by staff at the Australian Parliamentary Library, who should have known better than to advise such a risky course of
What was left of Wikipedia's rep has, along with the previously considerable reputation of the Parliamentary Library, flown out the window with this latest news.
Clocking up hours at taxpayer expense to edit a charitable organisation's website will not win any points with voters either.
It seems that a change of government did not in fact alter the habits of those scurrying about Roaches Castle on Capital Hill, Canberra.
If you didn't keep a record last time, here is the Wikiscanner website which will allow you to back track suspicious entries and edits to their source.
Saturday, 26 July 2008
We all need to get out more...
It seems that we all might need to get out more (and that includes advertising whiz kids).At http://www.howdoyoulikeyourvegemite.com.au/ we are logging on to tell the world just how we like to spread our Vegemite.
There must be something about this humble yeast spread that taps into our lyrical selves.
Here is an Ode to Vegemite, A Tribute to Keats [1] courtesy of Sydney Poetry Blog and Becca Callaway.
O! Vegemite.
That molten onyx,
Oozing over the rough
Crumbling toast.
As my stainèd teeth
Rip into your skin,
As my blackened tongue
Pierces your sticky centre.O! Vegemite.
Oh, oh Vegemite.
As peristalsis
Takes its tangy toll.
As you slither down my oesophagus,
Whole.
O! Vegemite.
O! Sweet choking Vegemite.
Soothe the acids of my gut.
Writhe inside my big fat pot.
O! Vegemite
O! Vegemite.
Ode to Vegemite [2] here
Natural artists of the Clarence Valley
Clarence Valley sistersDoris and Gladys O'Grady
who lived between
1894 and 1994.
Images from Grafton Regional Gallery
Aunty ABC presents iView with teething problems for consumers
So Aunty is giving Australia free internet streaming on six channels with iView.
Five of the channels are showing 'catch up' programmes, which is the spin for repeat programmes and the sixth appears to be an 'ad' channel for the ABC Shop.
iTWire tells us that
"iView uses a Flash-based player which may not be everyone's ideal, but at least it's available for Windows, Mac OS X and Linux. The main menu page is a fairly hefty 2.3M (the bulk of that being the various XML files), and the episodes burn around 5M per minute. Clearly, this is not for people on 400M/month Internet plans. Oh, and the ABC recommends available bandwidth of at least 1.1Mbps for smooth playback. "
However, there is little to celebrate yet as so far only iiNet has reportedly agreed to place these ABC channels on the 'unmetered' download list.
Can anyone really see the Telstra board and CEO coming to the party?
Telstra has to be close to the biggest ISP based on broadband market share, so pigs might fly sooner.
As PC Authority puts it
"Telstra would rather you buy content from Bigpond Movies than watch iView for free, which is why it gives its customers such measly download limits but doesn't count data used downloading content from Bigpond. It's a de facto walled garden - you don't need walls when you cut people off at the knees so they don't have a high enough data allowance to go anywhere else. "
Five of the channels are showing 'catch up' programmes, which is the spin for repeat programmes and the sixth appears to be an 'ad' channel for the ABC Shop.
iTWire tells us that
"iView uses a Flash-based player which may not be everyone's ideal, but at least it's available for Windows, Mac OS X and Linux. The main menu page is a fairly hefty 2.3M (the bulk of that being the various XML files), and the episodes burn around 5M per minute. Clearly, this is not for people on 400M/month Internet plans. Oh, and the ABC recommends available bandwidth of at least 1.1Mbps for smooth playback. "
However, there is little to celebrate yet as so far only iiNet has reportedly agreed to place these ABC channels on the 'unmetered' download list.
Can anyone really see the Telstra board and CEO coming to the party?
Telstra has to be close to the biggest ISP based on broadband market share, so pigs might fly sooner.
As PC Authority puts it
"Telstra would rather you buy content from Bigpond Movies than watch iView for free, which is why it gives its customers such measly download limits but doesn't count data used downloading content from Bigpond. It's a de facto walled garden - you don't need walls when you cut people off at the knees so they don't have a high enough data allowance to go anywhere else. "
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