This is a screen shot of the People for the Ethical Treatment of Animals (PETA) campaign against fishing and eating fish.
Now PETA's main argument is that fish feel pain and therefore suffer when caught and killed.
I don't think anyone would dispute that point.
However, it can be argued that all organic life 'feels' to some degree and that it probably 'hurts' when grain is harvested or fruit picked from trees.
It follows that, if PETA's criteria were to be the universal yardstick, then we humans would be obliged to starve to death.
So a campaign to protect fish by renaming them sea kittens is definitely something worthy of being placed alongside those chatty upright cows in The Far Side .
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