Comedy writer Ariane Sherine, 28, objected to the Christian adverts on some London buses, which carried an internet address warning that people who rejected God were condemned to spend eternity in "torment in hell".
She sought £5 ($12.90) donations towards a "reassuring" counter-advertisement - and received the backing of the British Humanist Association (BHA) and atheist campaigner Professor Richard Dawkins.
The campaign has already smashed its £5500 ($14,215) target and the slogan is planned to hit the side of several London buses in January.
"We see so many posters advertising salvation through Jesus or threatening us with eternal damnation, that I feel sure that a bus advert like this will be welcomed as a breath of fresh air," said BHA chief executive Hanne Stinson.
Prof Dawkins said: "This campaign to put alternative slogans on London buses will make people think - and thinking is anathema to religion."
1 comment:
What an interesting speaker she would make for the next International Philosophy, Science and Theology Festival in Grafton June 2009 - http://www.pstf.com.au
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